@NipseyHussle - #IndependentMusicNextMogul [News] #Article

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Before Wu-Tang banked on the power of scarcity by announcing it would auction just one copy of its next album, independent rapper Nipsey Hussle had already shown that less is more.

Hussle, real name Ermias Asghedom, made $100,000 in a day in 2013 by selling 1,000 copies of mixtape Crenshaw for $100 apiece from a pop-up store in his native Los Angeles, plowing profits into his label, All Money In No Money Out. Jay Z bought 100 copies.

“I believe that economics is based on scarcity of markets,” says Cash Prince Nipsey Hussle, 29, on the phone from LA, where he has just returned following an 18-date European tour.  “And it’s possible to monetize your art without compromising the integrity of it for commerce.”

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Hussle is now selling 100 copies of new record Mailbox Money for $1,000 each as part of his Proud2Pay campaign. The high school dropout says he’s made over $60,000 so far from limited editions that come with keepsakes and fan experiences including concerts, priority access to new material, and one-of-a-kind gifts, like an old rap notebook or signed photo.

In doing so, he has cut out the middle man, distributing straight to fans. “I think you can give a pure artistic product if you understand how to build your own industry,” Hussle explains. “A solution built by an artist serves the artist more than the solution the capitalist comes up with.”(ReadMore)